Website copy
Making your home for selling a little more inviting.
Purplejam
An ad for Namecheap’s domain-selling platform, for YouTube and Reddit.
The videos were split into various sizes and shown to audiences worldwide. With over $50,000 in revenue, the ad was successful.
Here’s how:
Product urgency hook
Platform contextualizing
Relative audience positioning
Copy and illustration directing
Benefits wrapped CTA
The most popular posts on Spaceship’s X account, a rising star in the domain’s industry.
Catering to form with high-impact, short and snappy, confident captions.
These posts positioned the brand’s feats as being a direct response of customer engagement, reinforcing a personal attachment to the brand:
Simple use of standout emojis
Fast paced, digestible rhythm and cadence
Conceptual forecasting
Audience and brand coupling
Visual-copy cohesion
Collaborative action round-off