Blogs

Making you the clear conclusion. 

Text describing the importance of material quality and craftsmanship, highlighting Steve Wheeler's knife-making skills and his workshop's return of customer knives to improve their quality.

Kormax materials blog

A case study-styled blog for materials leader Kormax.

Reaching customers across the globe, these blogs bring a human touch to industrial products, driving conversions and brand appeal.

Here’s how:

  • Benefits-driven headers

  • Visual copy directing

  • Persuasive information structuring

  • Engaging and fluid flow building

  • Product card placement

  • Action-driven language

  • Urgency scattering

Book Job
A webpage from KormaX featuring a blog post titled 'Lasting Impressions with Brass' with a background image of a white object, possibly a piece of brass art, placed on rocky terrain.

Musictech hardware blog

A blog for NME Partner’s MusicTech, blending drum machine reviews with entertaining music philosophy, all to drive sales.

Here’s how:

  • Genre-informed education structuring

  • Conversational authority voice

  • Rhythm-centric theme cohesion

  • Layered information flow

  • Benefit-anchored technical language

  • Cross-level accessibility (beginner to pro)

  • Subheading rhythm and flow matching


Book Job
Photo of a vintage analog synthesizer or drum machine placed on a wooden table with a black surface, featuring knobs, sliders, and buttons. The background is a white brick wall.
Screenshot of text discussing the musical concept of 'groove' and its evolution from a spiritual or artistic idea to a technical parameter in electronic music.