Blogs

Making you the final conclusion.

Musictech instrument blog

A blog for NME Partner’s MusicTech, blending drum machine reviews with entertaining music philosophy, all to drive sales through affiliate listings.

Here’s how:

Engaging educational copy
Authoritative yet conversational TOV
Benefit-focused breakdowns
Thematic angling
Multi-level accessibility (beginners/pros)
Clear informational structure

Book Job

Photo of a vintage analog synthesizer or drum machine placed on a wooden table with a black surface, featuring knobs, sliders, and buttons. The background is a white brick wall.

Screenshot of text discussing the musical concept of 'groove' and its evolution from a spiritual or artistic idea to a technical parameter in electronic music.

Text describing the importance of material quality and craftsmanship, highlighting Steve Wheeler's knife-making skills and his workshop's return of customer knives to improve their quality.

Kormax materials blog

A case study-styled blog for materials leader Kormax.

Reaching customers across the globe, these blogs bring a human touch to technical products, driving customer enagement and sales.

Here’s how:

Benefits-driven headers
Visual copy directing
Persuasive information structuring
Engaging flow
Product card placement
Action-driven language
Urgency scattering

Book Job

A webpage from KormaX featuring a blog post titled 'Lasting Impressions with Brass' with a background image of a white object, possibly a piece of brass art, placed on rocky terrain.